Digital brand strategy is crucial for examining consumers’ digital and real-life behaviors, especially their brand interactions and shopping patterns. In today’s digital landscape, a comprehensive digital branding strategy is needed for businesses to maximize their desired outcomes and particularly, to … Read More
Author Archives: Sergio Saucedo
Marketing Strategies that guide Marketing Plans
Many different types of marketing plans exist depending on the strategy to be executed. The four main types of marketing plans are market penetration strategy, market development strategy, product development strategy, and diversification strategy. Big companies, like Visa, Inc., depending … Read More
Google Ads Best Practices for New Marketers
Google Ads is one of the biggest online advertising platforms as it uses Google’s network to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like … Read More
Visa Ready LAC’s Executive Summary
A marketing plan, a document detailing a company’s marketing objective and strategies over a certain period, consists generally of 5 parts: Executive Summary, Market Research, Strategy, Execution, and Analytics. Each of these parts has an important goal in clarifying the … Read More
Aspects of Storytelling Depending on the Communication Goal
Storytelling, as much as it is everywhere and is a basic human instinct, it has its fundamentals when applied to all storytelling methods like movies, design, pictures, and other communication pieces. Storytelling consists of eight items, defined back then by … Read More
Marketing Plan Optimization
One of the most important phases of the marketing plan is the optimization and refinement, during the analytics step. This is the process of improving the marketing efforts of an organization to maximize the desired business outcomes. There are many … Read More
Balancing Charts
Scott Berinato, the author of Good Charts, makes excellent points about the importance of balance over perfection when making effective charts. He mentions that the purpose of good visualizations is not to make them more attractive to the audience, but … Read More
Marketing Plan Execution
In the payment industry, one of the outcomes of an effective, well carry out marketing plan execution is an increase in market share. When talking about the Visa Ready program, the execution should result in an increase in tokenized transactions … Read More
Idea Generation Visuals for Technical Conversations
One of the main pain points experienced during Visa Ready LAC certifications projects with clients is communicating in a clear manner the technical requirements needed to be implemented to have their solution approved. This technical information shared within the specification documents … Read More
KPIs: Critical Indicators of Progress Toward an Intended Result
Visa, as the biggest payment network, globally, by market share data, leads the effort of implementing digital payments worldwide. Unfortunately, since 2016, MasterCard has been aggressively gaining market share in transaction volume in Latin America, eliminating completely American Express and … Read More