Apart from informing, reminding, and connecting, persuading is one of the most complex objectives of marketing. Its goal in a marketing communication is to influence the target audience to take action relative to the message being communicated or advertised. It … Read More
Author Archives: Sergio Saucedo
Market Share Analysis of Payment Networks in LAC Region
Market share and value analysis play an important role in a company’s marketing plan and decisions. It can be measured by dividing company’s product volume by the total volume of the larger universe of which the company’s product is a … Read More
Word of Mouth Evolution in the Digital Space and its Effect in the Game Industry
It’s no mystery that for a game to be successful, it needs to have a strong and frequent player base. But it is the players’ feedbacks that have the greatest effect on whether that player base grows or shrinks. The … Read More
Visa, a Globally Recognized Brand for Good
Visa, the largest international payment system by market share, is one the most recognizable brands globally. So much so that it is very unlikely for a person to not have held or own a Visa card in their lifetime, whether … Read More
The Secrets of Successful Applications
Social media platforms have become one of the best tools for advertisement and content sharing. Whether it is a product or service being offered, it has become imperative for businesses to have a presence within these new digital technology spaces, … Read More
Visa Ready To Become a Major Revenue Program For Visa LAC Through Tokenization
Dear stakeholders, Visa Ready program certification for token has been free for applicants since its inception in Visa Latin America and the Caribbean (LAC) region in order to create competition and a base of available providers. Visa Ready has had … Read More
TSPs Needed for Visa Ready Program
Token Service Providers (TSPs), third-party technology solution suppliers, play an important role in the improvement of the payment ecosystem by implementing, and helping get to market Visa’s latest digital payment products. One of these digital payment solutions is Tokenization. … Read More