Google Ads is one of the biggest online advertising platforms as it uses Google’s network to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like … Read More
Marketing
Aspects of Storytelling Depending on the Communication Goal
Storytelling, as much as it is everywhere and is a basic human instinct, it has its fundamentals when applied to all storytelling methods like movies, design, pictures, and other communication pieces. Storytelling consists of eight items, defined back then by … Read More
KPIs: Critical Indicators of Progress Toward an Intended Result
Visa, as the biggest payment network, globally, by market share data, leads the effort of implementing digital payments worldwide. Unfortunately, since 2016, MasterCard has been aggressively gaining market share in transaction volume in Latin America, eliminating completely American Express and … Read More
FuteGen: Creating Future-Minded Applications
Apart from informing, reminding, and connecting, persuading is one of the most complex objectives of marketing. Its goal in a marketing communication is to influence the target audience to take action relative to the message being communicated or advertised. It … Read More