Apart from informing, reminding, and connecting, persuading is one of the most complex objectives of marketing. Its goal in a marketing communication is to influence the target audience to take action relative to the message being communicated or advertised. It … Read More
Marketing
Market Share Analysis of Payment Networks in LAC Region
Market share and value analysis play an important role in a company’s marketing plan and decisions. It can be measured by dividing company’s product volume by the total volume of the larger universe of which the company’s product is a … Read More
Word of Mouth Evolution in the Digital Space and its Effect in the Game Industry
It’s no mystery that for a game to be successful, it needs to have a strong and frequent player base. But it is the players’ feedbacks that have the greatest effect on whether that player base grows or shrinks. The … Read More
Visa, a Globally Recognized Brand for Good
Visa, the largest international payment system by market share, is one the most recognizable brands globally. So much so that it is very unlikely for a person to not have held or own a Visa card in their lifetime, whether … Read More