Google Ads is one of the biggest online advertising platforms as it uses Google’s network to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos that use Google advertising networks.
Although new marketers using the Google Ads platform, can learn by just trying and following the platform’s brief on-site tutorials, they will discover that so much is left uncovered. By not fully understanding the benefits and what Google Ads platform offers, such as ads customization, settings, type of campaigns, etc., they are at a disadvantage to get the most out of their marketing campaigns, which most likely would not reach the expected outcomes.
The advice to follow for someone new to Google Ads is the following:
Explore the Skill Shop section offered free by Google for all of its products.
Within Google Ads Skill Shop, there are certifications to master the Google Ads platform, how to apply Google Ads knowledge before doing a real marketing campaign, build upon specific needs, and many other sections that teach how to use the platform for specific cases or depending on the purpose of the campaign.
Start with a small budget to improve adjustments for a bigger marketing campaign
Before creating a big marketing campaign, it is advisable to start with a small budget. This will allow new marketers to determine what could be the best settings regarding target audience, country, languages, and many other configurations, that could provide the best results.