A marketing plan, a document detailing a company’s marketing objective and strategies over a certain period, consists generally of 5 parts: Executive Summary, Market Research, Strategy, Execution, and Analytics. Each of these parts has an important goal in clarifying the … Read More
Visa Ready
Marketing Plan Execution
In the payment industry, one of the outcomes of an effective, well carry out marketing plan execution is an increase in market share. When talking about the Visa Ready program, the execution should result in an increase in tokenized transactions … Read More
Idea Generation Visuals for Technical Conversations
One of the main pain points experienced during Visa Ready LAC certifications projects with clients is communicating in a clear manner the technical requirements needed to be implemented to have their solution approved. This technical information shared within the specification documents … Read More
KPIs: Critical Indicators of Progress Toward an Intended Result
Visa, as the biggest payment network, globally, by market share data, leads the effort of implementing digital payments worldwide. Unfortunately, since 2016, MasterCard has been aggressively gaining market share in transaction volume in Latin America, eliminating completely American Express and … Read More
Visa Ready To Become a Major Revenue Program For Visa LAC Through Tokenization
Dear stakeholders, Visa Ready program certification for token has been free for applicants since its inception in Visa Latin America and the Caribbean (LAC) region in order to create competition and a base of available providers. Visa Ready has had … Read More
TSPs Needed for Visa Ready Program
Token Service Providers (TSPs), third-party technology solution suppliers, play an important role in the improvement of the payment ecosystem by implementing, and helping get to market Visa’s latest digital payment products. One of these digital payment solutions is Tokenization. … Read More