Many different types of marketing plans exist depending on the strategy to be executed. The four main types of marketing plans are market penetration strategy, market development strategy, product development strategy, and diversification strategy. Big companies, like Visa, Inc., depending … Read More
Payment Industry
KPIs: Critical Indicators of Progress Toward an Intended Result
Visa, as the biggest payment network, globally, by market share data, leads the effort of implementing digital payments worldwide. Unfortunately, since 2016, MasterCard has been aggressively gaining market share in transaction volume in Latin America, eliminating completely American Express and … Read More
Market Share Analysis of Payment Networks in LAC Region
Market share and value analysis play an important role in a company’s marketing plan and decisions. It can be measured by dividing company’s product volume by the total volume of the larger universe of which the company’s product is a … Read More
Visa Ready To Become a Major Revenue Program For Visa LAC Through Tokenization
Dear stakeholders, Visa Ready program certification for token has been free for applicants since its inception in Visa Latin America and the Caribbean (LAC) region in order to create competition and a base of available providers. Visa Ready has had … Read More
TSPs Needed for Visa Ready Program
Token Service Providers (TSPs), third-party technology solution suppliers, play an important role in the improvement of the payment ecosystem by implementing, and helping get to market Visa’s latest digital payment products. One of these digital payment solutions is Tokenization. … Read More