One of the most important phases of the marketing plan is the optimization and refinement, during the analytics step. This is the process of improving the marketing efforts of an organization to maximize the desired business outcomes. There are many … Read More
Marketing Research
Marketing Plan Execution
In the payment industry, one of the outcomes of an effective, well carry out marketing plan execution is an increase in market share. When talking about the Visa Ready program, the execution should result in an increase in tokenized transactions … Read More