Many different types of marketing plans exist depending on the strategy to be executed. The four main types of marketing plans are market penetration strategy, market development strategy, product development strategy, and diversification strategy. Big companies, like Visa, Inc., depending … Read More
Marketing Plan
Visa Ready LAC’s Executive Summary
A marketing plan, a document detailing a company’s marketing objective and strategies over a certain period, consists generally of 5 parts: Executive Summary, Market Research, Strategy, Execution, and Analytics. Each of these parts has an important goal in clarifying the … Read More
Marketing Plan Optimization
One of the most important phases of the marketing plan is the optimization and refinement, during the analytics step. This is the process of improving the marketing efforts of an organization to maximize the desired business outcomes. There are many … Read More
Marketing Plan Execution
In the payment industry, one of the outcomes of an effective, well carry out marketing plan execution is an increase in market share. When talking about the Visa Ready program, the execution should result in an increase in tokenized transactions … Read More