LAC Region

KPIs: Critical Indicators of Progress Toward an Intended Result

Posted by Sergio Saucedo on February 6, 2022 | Featured

Visa, as the biggest payment network, globally, by market share data, leads the effort of implementing digital payments worldwide. Unfortunately, since 2016, MasterCard has been aggressively gaining market share in transaction volume in Latin America, eliminating completely American Express and … Read More

Tags: Data, KPIs, LAC Region, Marketing, Payment Industry, Payment Networks, Tokenization, Visa, Visa Ready

Market Share Analysis of Payment Networks in LAC Region

Posted by Sergio Saucedo on January 30, 2022 | Featured

Market share and value analysis play an important role in a company’s marketing plan and decisions. It can be measured by dividing company’s product volume by the total volume of the larger universe of which the company’s product is a … Read More

Tags: Amex, Discover, LAC Region, Market Share, MasterCard, Payment Industry, Payment Networks, Visa